Marketing: the 8Ps

The 8Ps of marketing is a model that outlines the key components of a marketing mix. The 8Ps stand for…

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PIM: how to use it to optimise your marketing campaigns

If you’re looking to up your marketing game, you might want to consider using a PIM, or Product Information Management…

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Institutional marketing: what you need to know

Institutional marketing is a type of marketing that is focused on promoting a company, organization, or institution. This type of…

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Marketing: mistakes not to make

If you’re marketing your business, you can’t afford to make any mistakes. Here are six mistakes you should avoid making…

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